We are
Grapes & Barley
Our Mission
Introducing people to Bulgarian Wine.
Our mission is to make Bulgaria a universally recognized wine region by being a responsible enterprise that challenges and redefines the wine industry.
By curating a selection of the best quality wines for the global market and by creating wine brands that appeal to customers both on the shelf and in their glass, we hope to give Bulgarian wines the recognition they deserve.
We believe in sustainable practices. Our farmers and producers adhere to our high standards of quality and sustainability. We negotiate prices that keep everyone in business.
We only sell what we would drink ourselves. Our wines are made with love and great care. We do not use any animal products, hormones, or unhealthy, potentially dangerous additives.
Businesses have a responsibility to their customers. We are committed to the idea of transparency. We like to know what we are putting in our bodies when it comes to food, and we think wine shouldn't be any different.
Our Team
Extraordinary Team with more than 70 years of combined Industry Expertise/Experience.
Advisory Board
Robert Hayk Founder
BA in Government & Finance, 20 yrs experience in entrepreneurship, banking and investments
Tina McKendree Co-Founder, Advisor
MBA in Marketing & HR, 20 yrs executive managerial experience across various industries
Steve Graubart Advisor
Experience working as CFO, advisor, and investor for several emerging growth businesses
Nina Patronska Bulgaria Operations
40 yrs executive & managerial experience in the wine industry
Matthew Bushman Sales & Distribution
Co-Creator of Rough Day and Milena
Nane Avedikian Marketing & Brand
MS in Advertising. Experience in brand strategy, creative direction, and marketing.
Ani Ghahramanyan Marketing & Brand
Master’s in Project Management. Experience in marketing and content development.
